Event director Angela McGowan says that the true evidence of the massive success which is W14 was the number of visitors actually on stands and doing business. “The reviews from exhibitors are the best testament to what happened on the show floor and record results in terms of sales and enquiries were regularly reported from delighted exhibitors” she commented. “A glance at the post event trade press will tell you everything about the fabulous experience of attending W14” Angela concludes.
It was immediately obvious that the exhibition has grown considerably since its 2012 outing. A 28% increase in exhibitors had led to over 20% more floor space with the show filling the three large NEC halls. The event is now one of the largest manufacturing exhibitions in the UK.
Impressively, the machinery content of the event again expanded and the UK’s leading machinery suppliers were certainly in full force at the national showcase for technology. The organisers are especially delighted to see so many materials and components brands exhibiting for the first time in recent memory. “The objective of making the show into a complete shop window for visiting UK manufacturers was achieved with W14” said Angela McGowan “Visitors tell us they were thrilled to see such a comprehensive show for the industry”.
Visitor numbers responded in kind with attendance at 9,667 (pre-audit). The 21% increase on the core W12 audience was further swelled by those Timber Expo visitors who took the opportunity to see both shows. It was pleasing to see many W14 exhibitors doing business with over 400 Timber Expo exhibitor and VIP professionals.
John Smith-Bodden, MD of Huddlestone which owns the W exhibition series, sees further growth for the 2016 show. “The work we, and our fantastic exhibitors, have put into the event since we acquired it during 2010 is now bearing fruit for the industry“ said John. “It is important that W16 benefits from further investment and development to support a clear appetite for such a major event here in the UK”.
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